Director of Academi Cyf.

Anne Derbyshire, MA Sales Management, MIBC, Cert. Ed, F.Inst.SMM

Anne began her career at "grass roots level"as a sales rep. She progressed to sales management at senior level, developing a fundamental understanding and working knowledge of strategic management within a large and complex business environment.

Working for Blue Chip organisations, including Thomson Corporation and Reed Elsevier plc, Anne has recently built two successful national sales teams. The second one involved the launch of a new imprint for Harcourt Education (Reed) which has already become one of the market leaders in a highly competitive market place.

It is this experience that has led her to the belief that an organisation can only grow through its people. Inspirational leadership is only successful through skilled management and a motivated and skilled workforce. Coaching and training is therefore vital to an organisations’ success.

A Practitioner
Anne is a practitioner. As well as experience in teaching, she has a modern working knowledge of customer facing slkills, selling skills and management skills. Her grasp of the theory which underpins all of these activities (she is one of the first people in the UK to gain a MA in sales management) ensures that workshops are relevant, enjoyable and productive.

Academi Associates

Academi is building a bank of expertise through working in conjunction with associates who are all successful within their specialist areas.

This means that whatever line of business Academi delegates are in, there will be the very best help and advice available to ensure that skills and ideas learned are the very latest, the very best and that they work!